2337 - Why Authenticity Matters More Than Ever in Advertising with FPW Media's Owen Garitty

Josh Elledge

Published on: 17/07/2025

In this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Owen Garitty, Founder and CEO of FPW Media, about the critical role of authenticity in modern marketing. Owen shares how stepping away from tech through gardening fuels his creativity, and he offers insights into how FPW Media blends AI, film production, branding, and experiential marketing to deliver emotionally resonant campaigns. He also warns against over-reliance on AI-generated content, emphasizing that genuine human storytelling is still the key to building lasting brand trust.